In the crowded world of skincare, where trends come and go, Kaladé stands out not just for what it offers, but for why it exists. A proud, family-owned Australian brand, Kaladé isn't just another skincare company—it's a love letter to sensitive skin, multicultural heritage, and the beauty of self-care that doesn’t take itself too seriously.
🌿 The Birth of Kaladé: Culture Meets Skincare
Founded by the trio Kat, Jonathan, and Latisha, Kaladé is powered by personal experience. The founders, with roots in the Philippines, South Africa, and Indigenous Australia, experienced their own battles with eczema, sensitive skin, and a lack of relatable skincare brands.
Instead of settling for one-size-fits-all solutions, they created their own, infused with joy, science, and identity. Kaladé is built on a strong foundation of:
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Cultural inclusivity
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Clean, dermatologist-tested formulas
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Playful, empowering brand voice
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Accessibility for all skin types
Their motto? Skincare that’s “safe for sensitive skin and fun for everyone.”
💧 Product Philosophy: Clean, Simple, Effective
Kaladé doesn’t believe in overwhelming you with a 10-step routine. They believe in products that do more with less—gentle yet effective.
All Kaladé products are:
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Cruelty-free and vegan
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Dermatologist-tested
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Free from harsh ingredients like sulfates, parabens, and artificial fragrances
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Packed with skin-loving ingredients like jojoba oil, ceramides, aloe vera, and niacinamide
Their product line features:
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Cleansers
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Moisturizers
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Facial oils
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Body lotions
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Kits and bundles designed for simple but effective routines
✨ Best-Selling Favorites
1. CEO of Cleanser
A gentle foaming cleanser that effectively removes dirt and makeup without stripping the skin. Perfect for daily use, even on eczema-prone skin.
2. IYKYK Daily Moisturiser
If you know, you know—this lightweight moisturizer is a game-changer. Packed with nourishing oils and hyaluronic acid, it keeps your skin hydrated all day.
3. Glow Up Face Oil
A blend of natural oils to brighten and hydrate. Great for locking in moisture and giving your skin that dewy look.
4. Hydration Era Body Lotion
This isn’t your average lotion. It’s a rich yet fast-absorbing body cream that leaves skin silky smooth, especially helpful for dry, flaky skin.
🎨 Brand Aesthetic: Where Fun Meets Function
One look at Kaladé’s website or Instagram, and you’ll notice: this is not a boring brand.
With phrases like:
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“Hey, bestie, let’s glow!”
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“Moisture is a love language.”
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“Clean skin, clear mind, good vibes”
Kaladé is skincare that speaks your language—relatable, friendly, and full of personality. Their vibrant product packaging and sassy messaging create a skincare experience you look forward to, not just another boring chore.
🤝 Building a Community
Kaladé isn't just selling products—they’re building a movement around:
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Body positivity
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Cultural representation
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Mental wellness and self-love
They frequently feature real users on their socials, encourage honest feedback, and prioritize community-first communication. Their tone isn’t corporate—it’s like your best friend hyping you up.
🌍 Impact-Driven & Ethical
In a world full of greenwashing, Kaladé keeps it real. The brand is committed to sustainability and transparency:
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Eco-conscious packaging
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No animal testing
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Supporting marginalized communities through representation and outreach
They’re also part of a growing network of Black-owned and women-led skincare brands, pushing the beauty industry toward real change.
🛍️ Shopping Experience
Kaladé's website is easy to navigate and full of helpful info:
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Skin type guides
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Routine suggestions
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Honest product descriptions
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Fun quizzes to help you find your perfect skincare match
They also offer bundles, like the OG Kit, which is perfect for skincare newbies or gift-givers.
⭐ What People Are Saying
Customers rave about Kaladé’s gentle yet effective formulas. Common praise includes:
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“Finally found a moisturizer that doesn’t irritate my eczema!”
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“Love the packaging, love the message, love the results.”
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“Feels like self-care AND self-expression in one bottle.”
🔮 The Future of Kaladé
Kaladé is more than a trend—it’s a movement toward joyful skincare, especially for people who’ve often been left out of the conversation.
As they expand their range and global presence, one thing remains clear: Kaladé is changing the game, one sensitive face at a time.
Final Thoughts
If you’ve ever felt overlooked by mainstream skincare or struggled to find clean products that actually work for your skin type, Kaladé is the answer.
With thoughtful ingredients, inclusive values, and a whole lot of joy, this Aussie-born brand is here to stay—and to glow.
Explore their range now: kalade.com
